A place to put the work

I make things, mostly because I’m curious. Some of those things are stories. Others are ideas that sit with me until I figure out what to do with them.

Today, I lead creative communications work in public education, helping turn ideas, priorities, and stories into clear, thoughtful experiences that connect with people.

My work has taken me through music, marketing, storytelling, branding, digital strategy, and public education, but curiosity has been the thread through all of it.

I was born and raised in Mexico and now live in California with my wife and our two boys.

Outside of work, I’m drawn to stories in all forms. I’m usually reading, writing, or working through creative ideas that are still taking shape.

This site is where I keep what I’m making as it continues to evolve.